Philips „Be Smart”


Nationwide digital advertising campaign promoting Philips LED televisions with the Ambilight feature.


We planned a campaign for televisions with the Ambilight feature which emit light from two, three or all four sides of the screen thus delivering a never before seen realistic experience. The campaign was divided into two stages (1. Build awareness: direct as much traffic as possible to a specially designed landing page. 2. Generate sales: promote 7100, 7150 and 7170 series TVs with the help of a specially prepared promotional package that let buyers choose 1 of 3 prizes). We were responsible for preparing creative work (including materials optimized for Google search, GDN – Google Display Network and Youtube as well as video materials and remarketing).


  • An optimized campaign media strategy
  • Creative work for the chosen formats
  • …and we also purchased all of the relevant media space.