Samsung – „There are some things that should be curved” campaign


We developed the strategy and create idea promoting the new Samsung Curved line of monitors – the key feature of which was a curved screen.


We designed a key visual as well as a range of online communication format for the sales-oriented campaign – all of them based on unique and amusing creative idea. We also developed graphic materials for Samsung partners (online stores) and those used on the website.


  • The communication strategy
  • A key visual and claim for the campaign
  • An amusing campaign for monitors that wasn’t so straightforward
  • A full set of materials for the online campaign