Samsung – „There are some things that should be curved” campaign
We developed the strategy and create idea promoting the new Samsung Curved line of monitors – the key feature of which was a curved screen.
We designed a key visual as well as a range of online communication format for the sales-oriented campaign – all of them based on unique and amusing creative idea. We also developed graphic materials for Samsung partners (online stores) and those used on the www.samsung.com website.
- The communication strategy
- A key visual and claim for the campaign
- An amusing campaign for monitors that wasn’t so straightforward
- A full set of materials for the online campaign