TOE social/educational campaign


The Association of Energy Trading conducts nationwide campaigns aimed at raising awareness among consumers of their ability to choose energy providers. The campaign is based on presenting current legal regulations to consumers while warning them of the various dangers associated with this market – namely those resulting from the existence of several dishonest competitors.


As the creative agency responsible for this project we developed and carried out a campaign based on the „Choose wisely, don’t guess” concept which include creative work involving a brand ambassador – someone with a positive and trustworthy image.


  • Key Visuals
  • A concept involving Karol Strasburger (best known as the longtime host of the local version of the “Family Feud” gameshow
  • A radio advert (including production)
  • A media plan (including purchase) for digital and ambient activities