Wireless printing with Samsung

CREATIVE STUDY

We were faced with the challenge of promoting wireless printers with NFC /SMART-PRINT technology – which enabled them to communicate directly with mobile devices.

CREATIVITIES                        

Our integrated communication strategy featured a “Menace” – an intolerable child which discovered the benefits of the wireless printers. We created the script for and produced the web-based ad that was featured on Samsung global Youtube channel as well as in online banners. Just like our client’s technology our communication worked flawlessly.

WE CREATED

  • A TV commercial
  • A Cinema commercial
  • A website
  • POS materials (featured in Komputronik, Mediamarkt)