Wireless printing with Samsung
We were faced with the challenge of promoting wireless printers with NFC /SMART-PRINT technology – which enabled them to communicate directly with mobile devices.
Our integrated communication strategy featured a “Menace” – an intolerable child which discovered the benefits of the wireless printers. We created the script for and produced the web-based ad that was featured on Samsung global Youtube channel as well as in online banners. Just like our client’s technology our communication worked flawlessly.
- A TV commercial
- A Cinema commercial
- A website
- POS materials (featured in Komputronik, Mediamarkt)