Zbyszko Roko Premium
„There is nothing healthier and tastier than fresh fruit” is what our insight told us – our task in this case was creating a communication platform for Zbyszko Company and its new line of products ROKO PREMIUM – 100% freshly squeezed juices.
How should we educate the consumer about a new line of juices that is tastier and healthier when our competition makes juices from concentrate which they communicate as healthy alternative to soda? Our client receive 3 concepts of a campaign that showed freshly squeezes ROKO PREMIUM juices as being tastier and healthier than the so-called “100 juices” produced from concentrate and communicated by the competition.
We created a communication platform for all products under the ROKO brand and 3 creative concepts including for ROKO PREMIUM:
- Key Visuals
- TVC (30’’, 15’’)
- Scenariusz i storyboardy TVC (30’’, 15’’)
- Additional supporting activities – digital: including social media events, ambient activities
Jest to oferta przetargowa.